History

Producers Direct—a full service DRTV production company—was formed in 1990. Fred Paddock, President of Paddock Productions, a nationally known television and movie production company, decided to create a separate division of the company to focus on Direct Response Television.  Producers Direct has grown side-by-side with the medium of DRTV, producing hundreds of direct response short-form spots and long-form infomercials for DRTV agencies, as well as directly for our clients.

Through the years, the Producers Direct team has gained the technical expertise to shoot and finish in any format your project calls for: 35mm or 16mm film, Digital Beta, Beta-SP, DVCam, and now “HD” (in any of the various “High Definition” formats that currently exist). As lighting styles and camerawork techniques have evolved, so have we. We’re dedicated to being second to none, so your product and spot will never look better.

More recently, we have expanded our services beyond our roots in creative production to include a more complete offering of strategy, campaign management, new product packaging, brand identity and design services. We’ve made a lot of friends over the years and have strong relationships with the best firms in media and fulfillment. We strive to take the guesswork out and provide a seamless work experience for our clients.