Producers Direct—a full service DRTV production company—was formed in 1990. Fred Paddock, President of Paddock Productions, a nationally known television and movie production company, decided to create a separate division of the company to focus on Direct Response Television. Since then, Producers Direct has grown side-by-side with the medium of DRTV. Every year since, we’ve produced over 100 direct response short-form spots and long-form infomercials for DRTV agencies, as well as directly for our clients.

Through the years, the Producers Direct team has gained the technical expertise to shoot on any format your project calls for 35mm or 16mm film, Digital Beta, Beta-SP, DVCam, and now “HD” (in any of the various “High Definition” formats that currently exist). As lighting styles and camerawork techniques have evolved, so have we. We’re dedicated to being second to none, so your product and spot will never look better.

Years of production have also taught us the root fundamentals of the entire DRTV business. From concept and production, through media time buying, to product order fulfillment, our team has the experience to successfully launch your DRTV product.