Message from the President

When people ask if we’re a family business, I proudly answer yes.

I learned film production—the creative aspects and the business disciplines—at my father’s feet. When I was young, I had no idea who Robert Altman was, but I was proud to discover my father Charles Paddock shot some of the legendary director’s early films.

Since my father started our company over 50 years ago, we have enjoyed steady growth in every venue of the production business: corporate pieces and music videos, national television commercials, feature films and from its earliest stages—Direct Response.

One of the most rewarding parts of our business has been the successes we’ve created for our Direct Response clients.  It’s very satisfying to help our clients fulfill their entrepreneurial goals.  We have consistently produced winners in every category of direct response and in both traditional formats: the shorter “direct response” commercial and longer “infomercial.”

Let us put our experience to work for you and help you think through the many benchmarks of a successful DRTV product campaign, from the market size opportunity, retail price point vs. Cost Of Goods, fulfillment costs, and multiple testing needs. Our long history in the business helps us understand whether your product is appropriate for a DRTV campaign.  There may be a better path to market and we will give you some thoughts on that too.

Why should you call us?  Because we have experience in all areas of Direct Response and have proven we can guide a campaign from idea to success.  Let us show you how we can take you from concept to completion, giving your campaign success with one call.

Fred Paddock