The Team

Fred Paddock

President

Brian Paddock

Editor

Troy Paddock

Cameraman/Lighting Director

Tim Kerr

Creative Director

Steve Zeoli

Senior Producer

Craig Burnett

Writer/Editor/ VO and On Camera Talent

Fred Paddock - President, Producers Direct

Fred has over 40 years experience directly behind the camera, shooting commercials, documentaries, features and music videos all over the world, and in dozens of formats. But it’s his strong background in retail advertising—shooting and producing numerous retail campaigns for Wal-Mart stores since 1980—that has proven to be one of the most valuable assets to our DRTV clients.

Brian Paddock, Editor

Brian edits on the Producers Direct Avid Media Composer Adrenaline with DNxcel. He is in his thirteenth year as an Avid editor. Brian’s editing career began with DRTV. He brings years of editing experience in electronic retailing to our client’s commercials.

Troy Paddock, Cameraman / Lighting Director

Like his father Fred, Troy grew up in the business, learning the basic mechanics and subtle nuances of lighting design from his grandfather, Cinematographer, Charles Paddock. Over time, Troy has carved out his own unique style of lighting design. With his efficient use of equipment and crew, Troy has increased the capabilities of our shooting team to make it unequaled in DRTV production.

Tim Kerr, Creative Director

Tim offers a wide range of knowledge and experience unique in the direct response industry. His expertise is unparalleled in developing creative concepts, commercial treatments and scripts for Producers Direct clients.

Steve Zeoli, Senior Producer

Steve is an experienced and talented writer/director who understands client needs and objectives and skillfully translates them into compelling and results-driven DR campaigns. Bringing the experience of owning his own production company for many years, Steve brings a creative flair and energy to the Producers Direct Team that translates into successful campaigns for our clients.

Craig Burnett, Writer/Editor/VO and On Camera Talent

Craig has 25 years of experience on both sides of the camera. He’s been in charge of post-production for literally hundreds of successful direct response campaigns as well as spokesperson or voice over announcer for scores of successful DR products.

Of course, our years of experience have left us with a long list of talented strategic partnerships and lifelong friendships in the areas of production, research, media, telemarketing, Web development, package design and fulfillment. We have reliable resources for anything you may need.