Fred has over 40 years experience directly behind the camera, shooting commercials, documentaries, features and music videos all over the world, and in dozens of formats. But it’s his strong background in retail advertising—shooting and producing numerous retail campaigns for Wal-Mart stores since 1980—that has proven to be one of the most valuable assets to our DRTV clients.

Scheduling, crew and equipment booking, casting, location scouting, overseeing post-production through product tagging, and duplication follow-through are the critical details that create the real success of any project. Peggy manages these and many other essential tasks on each Producers Direct production. Her dedication and care to each individual client and project is the heart of the continued growth and success of Producers Direct.

Brian edits on the Producers Direct Avid Media Composer Adrenaline with DNxcel. He is in his thirteenth year as an Avid editor. Brian’s editing career began with DRTV. He brings years of editing experience in electronic retailing to our client’s commercials.

Like his father Fred, Troy grew up in the business, learning the basic mechanics and subtle nuances of lighting design from his grandfather, Cinematographer, Charles Paddock. Over time, Troy has carved out his own unique style of lighting design. With his efficient use of equipment and crew, Troy has increased the capabilities of our shooting team to make it unequaled in DRTV production.

Of course, our years of experience have left us with a long list of talented strategic partnerships and lifelong friendships in the areas of production, research, media, telemarketing, Web development, package design and fulfillment. We have reliable resources for anything you may need.