Benefits of DRTV

One of the first steps we take is to make certain your product or service is suitable for DRTV.
First, we determine whether it has the proper cost structure to support this method of sales and marketing. From there, we map out an appropriate test to ensure your money will be spent wisely before implementing a national rollout.

Knowledge of economic and social trends is important. Do homeowners or renters buy more often? Are there cultural or regional sensitivities to be considered? Which products have traditionally sold best at what time of day or on which day of the week? Do those trends still hold? As the demographics of America change, how should the products change? How will we adapt our message to fit those changes?

We have one critical question for all of our clients: What are you trying to accomplish with your business strategy for the product?

In some cases, the campaign is completely reliant on TV as its only distribution channel and has to make money on every airing. Some of our clients—corporate or otherwise—use DRTV as a cost-effective means to create awareness, ultimately driving sales at the retail level. In those cases, the primary goal is to “break even” on the TV sales component while realizing the bulk of their sales at retail. DRTV has also proven to be a very effective tool in opening up new markets and helping to get your product into new retail channels.