Brand Consulting

Brand Strategy Consulting

Our core philosophy is to really listen, learn and truly understand our clients product or service to make sure it is appropriate for our go to market offering. Many talk to Direct Response advertising; we prefer the idea of Brand Response advertising because we are all about building brands. As you get to know us, you will see how we partner to do more than just a short or long form spot.

We will be the first to identify if we are a good fit and in some cases, we’ll refer a prospect to a group, which is better suited to help market, their niche product. For 25 years we have successfully launched many “mass” market products.

We go to great lengths to understand feature benefits, COGS, target audience, distribution strategy and probability of mass-market success. Once engaged, we will develop a brand positioning or what we call a Brand Pyramid. This will be the benchmark to measure against for all marketing initiatives. It’s what consumers need to take away about your product/service and the relationship with your brand.

Where appropriate, we will help establish or modify your brand identity (naming/logo), develop packaging, which will help differentiate and showcase your product at retail as well as reinforce the value to direct to home delivery. We will write and art direct all creative, to make sure we are holding true to the established brand positioning against all marketing touch points.

Another key factor is making sure we establish the right media, telemarketing, and fulfillment partners. While our creative is key, a successful campaign can live or die based on these relationships. We will help engineer the right team for the brand test and roll out phase.

If you don’t get the brand strategy, your partners and proper campaign management, you are opening yourself up for disappointment and a lot of time and money wasted.